| Campaign | Spend | Clicks | Impr. | CTR | Conv. | CPA |
|---|---|---|---|---|---|---|
| Brand - Greenfield | $844.85 | 278 | 5,176 | 5.37% | 30 | $28.16 |
| Hardscaping | $473.89 | 192 | 3,988 | 4.81% | 12 | $39.49 |
| Lawn Care | $270.80 | 39 | 1,881 | 2.09% | 3 | $90.27 |
| Commercial Landscape | $110.09 | 41 | 2,028 | 2.01% | 5 | $22.02 |
| Total | $1,699.63 | 550 | 13,073 | 4.21% | 50 | $33.99 |
| Campaign | Spend | Clicks | Impr. | CTR | Leads | CPL |
|---|---|---|---|---|---|---|
| Spring Lawn Care | $195.20 | 59 | 2,101 | 2.81% | 6 | $32.53 |
| Hardscaping Projects | $186.47 | 72 | 1,815 | 3.97% | 3 | $62.16 |
| Total | $381.67 | 131 | 3,916 | 3.35% | 9 | $42.41 |
This campaign is converting at $90.27 per lead, nearly 3x the account average of $33.99. With only 3 conversions on $270.80 in spend, it is significantly underperforming. We recommend pausing low-performing ad groups, tightening keyword targeting, and adding negative keywords to reduce wasted spend. If performance does not improve within 5 days, consider pausing and reallocating budget to Brand and Hardscaping campaigns.
The Meta Hardscaping Projects campaign has a cost per lead of $62.16, significantly higher than the Spring Lawn Care campaign ($32.53). We recommend testing new creative variations, refining audience targeting, and reviewing the landing page experience to improve conversion rates. The CTR of 3.97% is healthy, suggesting the issue is post-click.
Rising CPC on brand terms has been detected, likely due to competitor bidding. While the Brand campaign is still the top performer at $28.16 CPA, we should monitor CPC trends closely. If competitor bidding continues, consider filing a trademark complaint with Google and adjusting bid strategy to maintain position without overpaying.
The Commercial Landscape campaign has the lowest CPA at $22.02 with a strong 11.83% conversion rate, but it is running on the smallest budget. Consider increasing daily budget from $183 to $250+ to capture more high-value commercial leads. This campaign has the best efficiency in the account and represents a clear growth opportunity.
The dayparting strategy applied earlier (focusing spend on Tuesdays and Wednesdays between 9am-2pm) continues to improve conversion efficiency. The shift from manual bidding to target CPA has also reduced cost per lead by 18% over the past two weeks. Recommend maintaining current bid strategy and monitoring performance weekly.